Pre-Rocket-Launch-Musk-vs.-Bezos-Passive-Aggressive-Twitter-Shade: Really Nice Theater

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In Temporary

Forward of Falcon Heavy’s maiden launch, Amazon CEO and Blue Origin founder Jeff Bezos was fast to want SpaceX — although not its CEO Elon Musk — good luck.

SpaceX obsessives have spent weeks anticipating the launch of the Falcon Heavy, Elon Musk’s large rocket designed to shuttle people to Mars. Lastly, Musk tweeted that February 6 was the day everybody ought to metal themselves for the Falcon to take flight.

Jeff Bezos, Amazon CEO and founding father of competing personal spaceflight firm Blue Origin made it clear that he’ll be watching, too. Bezos tweeted a good-luck message to SpaceX in anticipation of the launch:

You is perhaps tempted to learn these tweets as a honest gesture of camaraderie. In any case, the 2 firms aren’t in direct competitors — SpaceX plans to ship folks to Mars, whereas Blue Origin needs to dominate the rising house tourism business, which is able to launch paying astronauts into orbit across the Earth.

Bezos’ hashtag — Gradatim ferociter, Latin for “step-by-step, ferociously” — may very well be learn as a diplomatic acknowledgment profitable launch for any personal spaceflight firm is a victory for the business total.

However that studying’s fairly Pollyanna, so far as this stuff go. That hashtag Bezos used? It occurs to be Blue Origin’s motto. So: Bezos is successfully trolling SpaceX by tweeting his personal firm’s motto at them, the day earlier than the Falcon Heavy’s launch. “Go for it, don’t neglect, we’re coming for you,” is the fundamental insinuation right here. And Musk’s “kissy face emoji” response?

Would possibly as effectively be a center finger.

Musk and Bezos have had brazenly aggressive phrases earlier than. When Bezos tweeted that considered one of Blue Origin’s launches was “uncommon,” Musk was prepared with the clap-back:

A failed Falcon Heavy launch may very well be an enormous setback for SpaceX, which up till this level has been blasting previous the competitors (like Blue Origin) with the sheer tempo and boldness of its launches. That sort of failure might open up a possibility for Blue Origin’s reusable New Glenn rocket to take middle stage.

After all, perhaps we’re simply projecting, right here. There’s no technique to know what Bezos is considering. Possibly one titan of business is definitely, genuinely hoping his rival titan of business has a rocket launch that goes off with no hitch. But additionally? When you genuinely consider that, we’ve acquired a bridge to promote you, and it goes all the way in which to Mars.

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