Pr releases can produce significant benefits in marketing and PR, even though they do not achieve placements in leading media outlets. Savvy PR departments and agencies use white label press release to disseminate news releases, as each delivers unique advantages. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in numerous websites on the internet – thereby virtually guaranteeing placements for clients’ news releases. Even more importantly, news releases often serve as the basis for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in Google News search results.
Why Free Press Release Services Still Matter – Free services usually publish the production on the site and seldom possess the syndication/distribution clout from the paid services. The benefit of free sites is their capability to develop keywords, links, tags and meta-tags – which all contribute to the traffic on your website along with your website’s rank.
These links all add to the number of total inbound links to your site, which page rankers like Google Page Ranking and Alexa take into account when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have existed forever and they are still beneficial to the things they were originally designed for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as key phrases in news releases and wants them tagged as “nofollow” to make sure they have zero value for search engine optimization. However, “navigational links” which use anchor text of your own domain name, company name or product name do not need to become tagged “nofollow” and most likely still produce search engine optimization value.
Matt Cutts of Google notes he “wouldn’t expect links from press release websites to help your rankings.” However, in reaction to Cutts’ statement, a report by SEO Consult proved that links in releases may have direct SEO benefit.
Whether release links boost SEO or otherwise not, one important thing remains certain: publication over a free press release site – in particular those with higher rating page ranks – generates traffic and readership.
PR Leap is a reasonably new company that was were only available in 2003 and is also quickly growing. They may have greater than 30,000 organizations as of December 2007. PR Leap has discontinued their free service, but their paid service is not too expensive, only costing around fifty dollars. You will find a small biography concerning the those who own PR Leap, and much more details about their company on the company blog. Additionally, there is a beneficial question and answer page, where most questions regarding their services may be answered.
This site seems uncomplicated, with basic details about the services. From exploring the blog I can tell that this owners absolutely love whatever they are performing, and manage to worry about the consumer. They maintain the user updated, by posting many articles on the blog. However, they did have some difficulties using their website recently due to “pay hold” bug, but the problem was fixed quickly.
The Open Press is an extremely professional website that provides the distribution of press announcements free of charge. The free pr releases will only show the release with plain text and will also just be on The Open Press for half a year. Furthermore, they reject about thirty percent from the pr releases and you should not enable you to fix your mistakes and repost. However, they are doing have another option, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, permitting more viewers. The minimum price with this option is ten dollars and if you wish more stars, which provides you more options, then it is around fifty dollars. Another perk is your press release will continue to be on the website for any year instead of six months. The Open Press also gives you email alerts regarding your press release, making it easier to follow.
Overall it seems to be very professional. It is a beneficial website, with how to write a release, and how to send it. Additionally, it provides you with most of your options upfront. However, to be a free of charge press release site it will have lots of rules. When posting your article, it comes with an extensive list of “don’ts.” One thing that I did find interesting is the fact that there is absolutely no room to edit. If they usually do not just like your article then they will never post it, and there is no need the opportunity to edit it; this really is something which the majority of websites allow you to do.
There is no fee to create an account with Newswire Today, and also no fee to send out a press release. They offer the basic alternatives for free press release distribution. As an example, your submission is published within the order it was received, with alternative party advertisements. However, they are doing possess a Premium option where your press release is published the same day, having a company logo, statistics, with no 3rd party advertisements. The Premium option may range from ninety-five dollars to four hundred dollars.
As compared to the other free press release wire service websites, this one was the most basic to do. Even though I used their free option they published my press release rather quickly after I submitted it. One problem that I did encounter was that this date of my press release was changed after I attempted to resubmit. I used to change it after editing, but it yctzsj not let me. However, there is a company number that you could call for all questions.
Both paid and free news releases may also positively influence online reputation. Announcements of new products, services and promotions present positive information searching results that may rank highly and therefore push down any negative comments and posts within the set of search engine results. Pushing negative articles off the 1st page of search engine rankings is actually a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to monitor this news release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products after the release, and look at the reach and reader sentiment from the press release.