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Reciprocal Links – How important are they? In my view reciprocal links are second only to search engine listings as a way to get traffic to ones site. Reciprocal links are links with other sites, that are generally associated with the theme of your website. The concept is simple you link to site, and that sites webmaster returns the favour and links back to your website. For some reason or another you always receive much more traffic from sites, then you give out.

This method of traffic building is vital along with its free, its simply dependent on contacting the right webmasters and getting the correct links. However a full blown ‘link-hunt’ could be time intensive however the benefits it can bring are huge. And this includes are:

The visitors that come from related websites are highly targeted and you have a better possibility of selling them your product or service, since they have come for your site by way of a link on a related website you already know they are interested in your sites theme, otherwise they wouldn’t be over a site that is certainly linking for you and furthermore they definitely wouldn’t click through should they weren’t interested. So these are prime prospects for your product or service and additionally you don’t have to pay to get a single one.

And it also is worth telling you that it must be very unlikely that once a web link is on someone’s site that it will likely be taken down. Because of this when a link is up, odds are it will be sending you free visitors for its lifetime, free visitors = free sales = more profit.

Reciprocal linking is my own favorite type of marketing, although an excellent Online Search Engine campaign brings in far more traffic than a variety of links can. I only say this because it’s perfect for sites just starting out as you can tell the visitors (AND SALES) arriving within times of contacting webmasters for links. Specifically if you can secure sign up for our services.

Also apart from getting visitors from your linking site itself, recently some major search engine listings are utilizing the quantity of links to some site as a key factor in establishing a sites relevancy. The idea behind this is that the more links a site must more valuable it should be. Also this method of using the quantity of links being a relevancy factor helps search engines like google defeat gateway/doorway pages. Why would anyone connect to ‘bare-bones’ keyword filled doorway page? – Simple answer – they wouldn’t. And the search engines know this.

Google is easily the most prominent of the big boys to use this method, and features brought me plenty of visitors to my hobby site. Hobby site? you might ask. Well you may be interested to see that I am also the webmaster of and ohfxct been for 2 years.

The very last time I checked on Altavista I had 169 sites linking to Irish Boxing, and i also am ranked number 3 on the search engines for that search term ‘boxing news’ . I become about 25 – 40 visitors each day from Google with this search phrase alone.

Before Google introduced the amount of links to some site as being a relevancy factor I wasn’t even in the top 20, now however because We have a lot of quality sites linking to Irish Boxing the googlebot feels I deserve position 3.

More search engines like google are likely to come around to this way of ranking as Google has shown with its tremendous growth that its an effective way of establishing relevancy.

So hopefully you will see why reciprocal linking is really important to any ‘serious’ webmasters. My Irish Boxing site gets about 150 visitors each day, not bad for a site without having a budget plus it’s a distinct segment information site, and doesn’t have broad appealScience Articles, anyway the majority of them result from search engines like google but about 50-60 come from links on other sites. Just Multiply them numbers by 4 to 5 for any site with mass appeal as an Online Marketing site and you can really start to see the power of developing links with other sites.

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