While developing mobile phone applications, businesses target Android due to its massive worldwide mobile os market share. Alphabet has made Android available as an open source mobile platform. Also, it updates the mobile os at regular intervals with extra features and enhancements. But the penetration rate of individual versions of the mobile os differs.
Alphabet will not regulate the Android smartphones, tablets, and phablets manufactured by various companies. Hence, the devices manufactured by different companies include varying hardware features despite being powered through the same version of Android. That is why; it becomes essential for developers build mobile apps by targeting a variety of devices powered by different versions of Android.
While planning, developing, and testing the mobile app, they have to focus extensively on its accessibility, functionality, performance, usability, and security from the mobile app to help keep users engaged irrespective of their selection of Android device. Also, they have to explore ways to make the app deliver personalized user experience across varying devices and os version. They further need to address numerous common challenges to build up a robust Android app.
As said before, the market share of individual versions of Android differs. In accordance with the latest data released by Google, the newest version of their mobile os – Nougat – has a market share lower than its predecessors – Marshmallow, Lollipop and KitKat. Each new edition of Android comes with several additional features and enhancements. The developers must include specific features in the app making it deliver optimal user experience by taking advantage of these new features. Simultaneously, they also have to ensure that the app delivers rich and personalized user experience on devices powered by older versions of Android. The developers must target multiple versions of Android to help make the application form popular and profitable within the short run.
Unlike other mobile operating systems, Android is open source. Alphabet allows device manufacturers to customize its operating-system according to their specific needs. Also, it does not regulate the Android devices launched by various manufacturers. Hence, the devices include varying hardware features despite being powered from the same version of Android. For example, two devices powered by Android Nougat may vary from the other person within the class of display screen size, resolution, camera and other hardware features. While developing an Android app, the developers need to ensure it delivers personalized experience to each user by accessing all hardware highlights of his device.
Google has not yet released any common ui (UI) designing process or rules for that mobile app developers. Hence, most developers build Free Apps for Mobile Phones without following any standard UI development process or rules. If the developers create custom UI interfaces in their own individual way, the apps do not look or function consistently across different devices. The incompatibility and diversity of the UI affects the consumer experience delivered through the Android app directly. The smart developers choose responsive layout to maintain the UI consistent across many devices. Also, the developers must test the UI of the mobile app comprehensively by combining both real devices and emulators. But often developers think it is daunting to design a UI which make the app look consistent across various Android devices.
Most developers use third-party APIs to enhance the mobile app’s functionality and interoperability. But the quality of third-party APIs designed for Android app developers differs. Some APIs are equipped for a certain version of Android. Hence, these APIs usually do not work on devices powered by different versions in the mobile os. The developers need to explore ways to produce a single API work on different versions of Android. But they often find it challenging to make the app work smoothly on different cfbska devices with the exact same set of APIs.
Its open source nature makes it easier for device manufacturers to customize Android according to their specific needs. But the openness and its massive market share made Android vulnerable to frequent security attacks. There are many occasions when security of millions of Android devices has become impacted by security flaws or bugs like Stagefright, ‘Certifi-gate’ mRST, FakeID, Installer Hijacking and TowelRoot. The developers must include robust safety measures within the application and utilize latest encryption mechanism to keep an individual information secure despite targeted security attacks and security flaws in Android.
The most recent data posted on various website depict that Google Play Store has a greater variety of mobile apps than Apple App Store. Also, a large proportion of Android device users prefer free apps to paid apps. Hence, the developers must promote their mobile apps aggressively to complete higher download numbers and implement app monetization options. They also have to implement a thorough digital marketing plan to advertise the app by targeting the most relevant users. Many developers must avail the assistance of digital marketing professionals to promote their apps aggressively.
The users have option to choose from several Android apps offering identical features and functionalities. But developers often find it daunting to construct apps with unique features and functionality. They frequently include features and functionalities within the app that make it much like a number of apps obtainable in exactly the same category in the Play store. Unlike Apple, Google does not implement stringent guidelines to evaluate the caliber of new apps being sent to its app store. Absence of standardized quality assessment guidelines often make developers address issues linked to patent. Some developers have to design and modify their apps in the future to prevent patent issues.